Sprite Selects Actor Cha Eun-woo as New Model
"Cool the Spicy Taste, Order Sprite"
New Advertisement to be Released This Month
Coca-Cola's cider brand 'Sprite' announced on the 14th that it has selected singer and actor Cha Eun-woo as its new model for this year.
Hot Picks Today
"Canceled Immediately Out of Anger": Japanese F...
- Trump, Confidently Calls Iran's Move "A Big Mistake"... Khamenei Also Feared Moj...
- "Warning: Global Stock Markets at Risk of Collapse... JP Morgan Says S&P 500 Cou...
- "What Is He Doing Behind the Girl?" Three Subway Photos Ignite Japan's Juvenile ...
- It's Not Starbucks or Compose... "Senior, Are You Having Coffee There Again?" On...
Sold in more than 190 countries worldwide, Sprite continues its 'Heat Happens, Stay Cool' campaign, which means to cool down the heat in various daily lives with refreshing coolness. This month, Sprite plans to release a new advertisement video featuring Cha Eun-woo titled 'Cool Down the Spicy Taste, Order Sprite' and carry out various marketing activities.
A Coca-Cola representative said, "Cha Eun-woo, as an iconic 'Hit Breaker,' perfectly matches Sprite, which is characterized by clean freshness, and that is why he was selected as the model." He added, "Please show great interest in the strong and refreshing synergy that Sprite, which gets cooler as it gets hotter, will create with model Cha Eun-woo."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.