Sprite Selects Actor Cha Eun-woo as New Model

Coca-Cola's cider brand 'Sprite' announced on the 14th that it has selected singer and actor Cha Eun-woo as its new model for this year.

Sold in more than 190 countries worldwide, Sprite continues its 'Heat Happens, Stay Cool' campaign, which means to cool down the heat in various daily lives with refreshing coolness. This month, Sprite plans to release a new advertisement video featuring Cha Eun-woo titled 'Cool Down the Spicy Taste, Order Sprite' and carry out various marketing activities.

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A Coca-Cola representative said, "Cha Eun-woo, as an iconic 'Hit Breaker,' perfectly matches Sprite, which is characterized by clean freshness, and that is why he was selected as the model." He added, "Please show great interest in the strong and refreshing synergy that Sprite, which gets cooler as it gets hotter, will create with model Cha Eun-woo."

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