Smarter 'Siri AI'... Why Won't My iPhone Respond?

Apple's New 'Siri AI' Faces Criticism Over Limited Accessibility

At its annual Worldwide Developers Conference (WWDC),

Apple unveiled its new AI assistant, 'Siri AI,' which is now being criticized for its limited accessibility.

There are concerns that both the device models and regions able to use the AI features are highly restricted.

Apple CEO Tim Cook poses at the Worldwide Developers Conference held in California on the 8th. Photo by AFP, AFP Yonhap News Agency

Only Available on iPhone 15 Pro and Above... Over 1.3 Billion Devices Left Out

According to Apple's website on June 11, Siri AI will only work on iPhone 15 Pro, iPhone 15 Pro Max, and iPhone 16 series or newer models. Morgan Stanley estimated that currently 850 million iPhones will not be able to run Apple Intelligence, and more than 1.3 billion devices are expected to be unable to use Siri AI's advanced features.

12GB Unified Memory Required to Use Advanced AI Features

iPhone 15 Pro and Pro Max Yonhap News

After All the Waiting... iPhone 14 and Earlier Models Can't Use It

iPhone 14 series.

This is because older iPhones lack the hardware performance needed to run advanced AI features. Morgan Stanley analyzed that due to the on-device processing demands of Apple Intelligence, 12GB of unified memory is required to use the AI features.

Regulatory Barriers in the EU and China... Delays in Launch Due to Local Restrictions

Delayed launches in certain countries due to local regulations are also cited as a limitation.

Apple's new operating system iOS 27, released in the European Union (EU), will not include the Siri AI feature.

Apple proposed an EU-tailored solution that limits the data accessible to Siri to protect users' personal information, but it was not accepted.

The launch timing of Siri AI in the EU is currently uncertain.

Craig Federighi, Apple's Senior Vice President of Software Engineering, stated, "Our ultimate goal is to bring Siri AI to the EU, and we will continue to work closely with EU regulatory authorities to find a solution."

In China as well, Siri AI and Apple Intelligence features will not be available for the time being. Apple cited local service regulations and approval procedures as the reasons. Since 2023, China has implemented provisional measures for managing AI services, requiring service providers to register algorithms or undergo security reviews with authorities before launching AI services.

'Latecomer in AI' and Lack of Innovation... Stock Drops by 2%

Although Apple unveiled AI features based on Google's Gemini, some point out that the company remains a 'latecomer in AI,' merely catching up with features introduced by others in 2024. After the WWDC keynote, Apple's stock price fell by nearly 2% and has not rebounded.