These days, a Daiso product is rapidly gaining popularity among moms and dads raising children,
leading to a nationwide sellout frenzy.
That product is the "Large Assemble-It-Yourself Paper House."
It is a paper house-shaped toy that children can actually enter and play inside.
At an affordable price of just 5,000 won, children can use it for secret hideout play or decorating activities,
making it a standout "cost-effective parenting item."
Daiso Paper House to Arrive Sequentially in Stores Nationwide from the 4th
According to the retail industry, starting from the 4th, Daiso plans to stock the Large Assemble-It-Yourself Paper House in stores nationwide.
However, as the supply is expected to be limited, it is recommended to check the inventory at each store in advance.
Especially since it is already a hugely popular product that previously sold out, there is a strong chance it will be gone quickly after restocking.
If you want to avoid a wasted trip, you can use the "Find Store Products" feature on the Daisomall app
to check the inventory before visiting the store.
Assemble-It-Yourself Paper House for Creating a Child's Own Hideout
This product is a paper house-shaped assembly toy in which children can enter and play.
It's not just a product you assemble and set up,
but one that children can decorate themselves by coloring it or adding stickers.
It is a two-in-one toy that satisfies both "building a secret hideout" and "decorating play"—dreams that many children have.
For children, the process of building a small house and playing inside becomes a play activity itself.
For parents, the product is also satisfying because they can watch their children use their imagination as they play.
A Sellout Frenzy Sparked by the 5,000 Won Price
The main reason for the popularity of the Daiso Paper House is, unsurprisingly, its price.
Typical playhouses or tent-style play products for young children usually cost tens of thousands of won.
In contrast, the Daiso Large Assemble-It-Yourself Paper House is just 5,000 won.
Even if children scribble on it, stick stickers, or accidentally tear parts while playing, it is not a big concern.
The low price means parents do not feel regret even if they replace it after a short period of use, which has clearly appealed to them.
In fact, this product quickly gained attention earlier this year in online parenting communities.
Even the additional stock that arrived in mid-April was reportedly almost completely sold out within about a week.
Some stores even sold out on the very day of restocking.
'Practical Parenting Items' Sought by Today’s Parents
The factors driving this product's popularity go beyond simple cost-effectiveness and align with changing consumption habits.
Toys and play products for children are often used only for a short period.
Children outgrow them quickly, and the products can easily become dirty or damaged.
Whereas consumers previously prioritized durability and brand,
nowadays they prefer affordable prices for items that will only be used briefly anyway.
Why Daiso’s Parenting Products Continue to Gain Attention
Daiso has recently been rapidly expanding its parenting product category.
This is because there is a steady demand for low-priced items in product groups such as baby food containers, baby plates, and organizers, which are used for a short period or are frequently replaced.
If Daiso was once simply a place to buy inexpensive household goods,
it has now established itself as a brand that consumers seeking practical items visit first.
-
Reporter Koo Nari forsythia26@asiae.co.kr
-
Edit Kong Sumin hyunhj@asiae.co.kr
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
