Sealy Bed Joins Lotte Department Store "Wedding Fair & Home Styling Fair"

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Global premium mattress brand Sealy Bed (CEO Yoon Jonghyo) announced on February 19 that it will participate in Lotte Department Store's "Wedding Fair & Home Styling Fair," which will be held from February 20 to March 2.

This promotion will take place at 20 Sealy Bed stores nationwide located within Lotte Department Stores, offering various purchase benefits to Lotte Wedding Members customers, targeting engaged couples and customers with wedding and home styling needs.

During the event period, Lotte Wedding Members customers can receive double mileage points at the 20 Sealy Bed stores nationwide. In addition, when paying with a Lotte Department Store Hyundai Card, customers will receive gift certificates worth up to 13% of the purchase amount, further enhancing the practical benefits.

Key product promotions will also be offered. The "Hotel Superior," which is exclusively sold at Lotte Department Store, and Sealy Bed's bestselling product "President II" will be available at special discounted prices during the event period, allowing customers purchasing wedding furnishings to enjoy the most popular lineups under attractive conditions.

At the same time, the brand is expanding its offline experiential content. At "The Wave" event hall on the 10th floor of Lotte Department Store Jamsil Branch, Sealy Bed is operating an experiential pop-up store titled "The Book of 145th" through February 22 to commemorate the 145th anniversary of the brand's founding and to showcase its heritage. A pop-up event with the same concept will also be held at the "Void" event hall on the 6th floor of Lotte Department Store Dongtan Branch through February 26, broadening customer touchpoints.

Kim Jungmin, Executive Director of Sealy Korea, said, "Through our participation in this Lotte Department Store fair, we have prepared so that engaged couples and home styling customers can experience Sealy Bed's product competitiveness and brand value along with more generous benefits," adding, "Going forward, we will continue to expand customer touchpoints based on collaboration with our distribution partners and propose differentiated sleep solutions."

Sealy Bed is a global mattress brand with a 145-year history, providing the highest level of sleep solutions that go beyond premium. Since beginning collaboration with orthopedic doctors in 1950, Sealy Bed has offered an optimal sleep environment through differentiated technology, maintaining the No. 1 sales position in the United States, the home of mattresses, and supplying products to luxury hotels around the world, thereby solidifying its status as a global premium mattress brand. In addition, as of December 2025, all 106 products manufactured and sold at the Sealy Bed factory in Yeoju, Korea, have obtained the "Radon Safe Product" certification from the Korean Standards Association (KSA), reinforcing product reliability through safety certifications from reputable institutions in Korea and overseas.

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