Siwol Mobile Surpasses 50,000 Subscribers on Its Online Store in Just One Year

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Siwol Mobile, led by CEO Ahn Donghyun, which offers affordable phone services based on LGU+, has surpassed 50,000 subscribers as it marks the first anniversary of the launch of its official online store. Siwol Mobile announced that, after opening its online store in November 2024, it had secured 50,000 customers as of November 2025.

According to the Ministry of Science and ICT's statistics on wired and wireless communication service subscriptions and wireless data traffic, as of September 2025, there are approximately 10.3 million MVNO lines in Korea. This accounts for about 18% of all mobile communication subscriptions. In a highly competitive market with more than 60 MVNO providers, Siwol Mobile's achievement of 50,000 subscribers within just one year is seen as a notable accomplishment.

Siwol Mobile has pursued differentiation through rate plan strategies tailored to customer demand. The company launched specialized products such as the Coupon Pack Plan and the Lifetime Discount Plan, and increased customer acquisition through seasonal promotional events with prize giveaways.

Diversifying subscription channels has also been a key driver of growth. In addition to its own online store, Siwol Mobile has increased accessibility by joining MVNO-specialized platforms such as Aldat, Moyo, and Phonebee. In particular, consumers in their 20s and 30s, who use smartphones mainly for SNS, messaging, and video content with relatively low data usage, are actively using comparison platforms to reduce their communication expenses.

Siwol Mobile has also enhanced its services for overseas travelers. By partnering with companies such as Usimsa and Travel Medic, the company has improved customer convenience by offering travel insurance and international roaming services.

Through continuous improvements to its self-activation system, more than 60% of all subscribers now use this system. The self-activation feature has seen high utilization, in line with the recent consumer trend favoring contactless sign-ups.

In particular, for users in their 20s and 30s who consume large amounts of data through SNS, messaging, and video content, the use of rate comparison platforms has enabled them to select more affordable plans and reduce their communication costs.

The company's customer service system has also received positive feedback. Siwol Mobile has achieved a customer response rate of over 90% by securing sufficient consultation staff and operating a callback system. To further reduce missed inquiries, a 1:1 real-time inquiry channel is also in operation.

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A customer in their 70s using Siwol Mobile said, "I was satisfied because the self-activation process was easy. Since I have difficulty hearing and phone calls are challenging, I found it convenient to resolve my questions through the 1:1 real-time inquiry channel." An office worker who recently started their career commented, "My salary isn't high, so I needed to cut down on communication expenses. I was able to find Siwol Mobile's affordable plans through comparison sites like Aldat, Phonebee, and Moyo."

Siwol Mobile plans to expand its distribution channels in 2026. The company will introduce a new usage monitoring app and further enhance its self-activation system. The customer consultation system will also be reinforced. In addition, Siwol Mobile is preparing to complete the acquisition of the Information Security Management System (ISMS) certification to strengthen customer data protection.

Ahn Donghyun, CEO of Siwol Mobile, stated, "With customized rate plans and services, we achieved the milestone of 50,000 subscribers within one year. In 2026, we will expand our distribution network and strengthen our information security framework to grow into a brand that customers can trust and use with confidence."

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