"ChatGPT Finds the Products You Want"... Introduces 'Shopping Research' Feature

by Lee Myeonghwan

Published 25 Nov.2025 09:35(KST)

Free to Use Until the End of the Year

OpenAI announced on the 25th that it has newly introduced a 'shopping research' feature in ChatGPT. Shopping research is a new function in ChatGPT that conducts product research on behalf of users to help them easily find the items they want.

When users describe the product they are looking for using shopping research, ChatGPT finds the product through natural conversation. If users need to narrow down their choices, ChatGPT asks additional questions to clarify the requirements and then searches the internet to provide customized recommendations within minutes.

OpenAI announced on the 25th that it has newly introduced a 'shopping research' feature in ChatGPT. Photo by OpenAI

Instead of spending hours comparing and searching on their own, users can receive a buying guide that summarizes major products, differences, advantages, and disadvantages. OpenAI emphasized that product information is sourced from reliable sources and that these sources are clearly indicated.

OpenAI explained that the shopping research feature will be especially useful for categories with large amounts of information, such as electronics, beauty, home & garden, kitchen & appliances, and sports & outdoor.

This feature will be gradually rolled out to all users, including both the free version and the paid Plus and Pro versions, and will be available with virtually no usage limits until the end of the year. In addition, it will be combined with 'ChatGPT Pulse,' a hyper-personalization feature that proactively suggests information users may need. Through this integration, shopping research is expected to provide personalized and proactive product recommendations based on previous conversations.

Currently, if users wish to purchase a product found through shopping research, they can go directly to the retailer's website. OpenAI also announced that it plans to offer a direct purchase feature with instant checkout for supported sellers in the future.