Beauty Startup Bonjak Raises 2.5 Billion KRW in Pre-Series A Funding

Bonjak, the operator of the beauty brand 'Selvatico,' announced on the 9th that it has secured pre-Series A investment worth 2.5 billion KRW. This round of investment involved Eugene Asset Management, Aju IB Investment, and Futureplay, and discussions for additional funding are ongoing.

Selvatico collaborates with the global fragrance company Robertet to develop products including perfumes, which are produced locally in France. Robertet is a fragrance company with a 170-year tradition, supplying natural ingredients to brands such as Chanel, Dior, and Guerlain, and is also renowned for composing fragrances for 90% of the world’s premium perfume brands.

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Based on Robertet’s traditional French manufacturing techniques, Selvatico offers a perfume line and body and hand lotions that modernly reinterpret French Impressionist culture. The brand is rapidly growing in the premium market, primarily through major domestic department stores.

Selvatico has been recognized for its originality and product quality, successfully securing strategic investment last July from Villablue, an investment subsidiary of Robertet, followed by the recent pre-Series A investment from domestic investors.

With this investment, Selvatico plans to strengthen collaboration with Robertet in various areas, including ▲restructuring the internal team by recruiting top talent ▲establishing a subsidiary in Grasse, France ▲developing new products embodying the brand philosophy ▲and communication-focused marketing to increase brand awareness. Based on this, the company aims to expand premium distribution channels and solidify its position in the global market.

Bonjak CEO Bae Hyung-jin stated, “We will strengthen our product lineup by launching new products in the first half of this year and expand brand awareness to achieve annual sales of 10 billion KRW.”

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