Samsung Electronics Aiming for 19 Consecutive Years as TV Market Leader Unveils 2025 Model 'Neo QLED 8K' for the First Time
by Kim HyeongMin
Published 06 Jan.2025 12:00(KST)
Samsung Electronics, aiming for the No. 1 position in the global TV market for 19 consecutive years, held 'Samsung First Look 2025' at Caesars Palace Hotel in Las Vegas, USA, on the 5th (local time), two days before the opening of the world's largest electronics and information technology (IT) exhibition 'CES 2025,' and unveiled the 2025 model 'Neo QLED 8K (QN990F)' equipped with the 'NQ8 AI 3rd generation' artificial intelligence (AI) processor for the first time.
The 2025 Neo QLED 8K delivers more powerful picture and sound quality and is equipped with numerous AI features optimized for ultra-large screens. The '8K AI Upscaling Pro,' which upgrades low-resolution content to 8K quality, and the 'Auto HDR Remastering Pro' technology, which richly expresses color and depth, precisely render screen details and maximize viewing immersion.
Samsung Electronics also announced that it will support the immersive 3D audio technology 'Eclipse Audio,' co-developed with Google, from the 2025 Crystal UHD models up to the Neo QLED 8K. In collaboration with SM Entertainment, Samsung plans to demonstrate the video of aespa's 'Whiplash' at the Samsung First Look event using Samsung's Neo QLED 8K TV and HW-Q990F soundbar that support Eclipse Audio.
Additionally, Samsung Electronics unveiled the 115-inch and 100-inch Neo QLED models for the first time at CES 2025, showcasing an even more enhanced lineup of ultra-large TVs.
The 115-inch ultra-large TV applies Samsung's further enhanced AI picture and sound technologies this year, providing a vivid viewing experience as if being at the actual scene when enjoying content. Keeping pace with consumer trends favoring large screens and high-resolution displays, Samsung expanded the ultra-large TV lineup by unveiling not only the 98-inch Neo QLED 8K but also the 85-inch Neo QLED 4K and 83-inch OLED, broadening consumer choices.
Following this, Samsung Electronics completed its premium display Micro LED, which incorporates its unique expertise and features LED elements at the micrometer (㎛) scale that deliver outstanding brightness and vivid colors, offering sizes of 101, 114, and 144 inches.
Samsung Electronics also plans to expand the art subscription service 'Samsung Art Store' for the lifestyle TV 'The Frame' to Neo QLED and QLED models this year, providing consumers with a wide range of personalized art experiences through the screen. By continuously expanding new partnerships, Samsung will diversify the content within the Art Store and deliver richer and more distinctive artistic experiences through Samsung TVs.
The 2025 model of 'The Frame' will support wireless One Connect connectivity for the first time. It allows neat connections between the TV and external devices through a box, and wireless connectivity enables free placement anywhere around the TV.
Meanwhile, Samsung Electronics will participate again as the official display partner of the world's largest art fair 'Art Basel' in 2025. Samsung plans to showcase 'The Frame' at Art Basel events in Hong Kong, Basel, Paris, and Miami, further solidifying its leadership in the art market.
In addition, Samsung Electronics introduced various new products, including the industry's first interactive display 'The Premiere 5.' Samsung 'The Premiere 5' is an innovative product beyond conventional projectors, equipped with a touch solution, and can be used in various environments such as education, business, and home. It provides a convenient user experience through an intuitive UI that allows users to easily manipulate the screen and find desired content.
At CES 2025, Samsung Electronics also unveiled futuristic screens such as the holo display and mirror display, which won the Best Innovation Award, presenting new possibilities for commercial display fields and various industries.
The holo display is a screen technology that forms images in mid-air without physical media, applying Samsung's distortion prevention technology and providing bright and clear images even during the day. The mirror display, based on Micro LED technology, realizes a mirror form factor and high reflectivity, and in collaboration with Amorepacific, offers a solution that diagnoses users' skin conditions and recommends skincare methods.
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