CJ CheilJedang Donates Funds and Hetbahn to Children Experiencing Care Gaps
Published 07 May.2024 11:38(KST)
Over 77,000 Participants in 3 Months
CJ CheilJedang announced on the 7th that through the 'Nanum Hetbahn Campaign,' it has delivered Hetbahn products worth approximately 80 million KRW and donations worth about 20 million KRW, totaling 100 million KRW, to children experiencing care gaps.
The Nanum Hetbahn Campaign was conducted by donating a portion of the sales proceeds from three types of CJ CheilJedang's 'Happy Bean Nanum Hetbahn' products sold on Naver to children experiencing care gaps. A total of about 77,000 people participated in the campaign, and more than 20,000 supportive comments for children experiencing care gaps were posted.
The donations and Hetbahn products raised through this campaign by CJ CheilJedang will be delivered to regional children's centers nationwide. Additionally, CJ Nanum Foundation and Happy Bean plan to provide food kits consisting of CJ CheilJedang products, including Hetbahn, Spam, and Bibigo seaweed.
Im Hyun-dong, head of sales at CJ CheilJedang e-commerce, said, "We will continue to expand support to neighbors in need through various social contribution activities."
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