Coway, No.1 in Water Purifier, Air Purifier, and Bidet Categories at '2024 Korea Brand Star'

by Lee Seungjin

Published 25 Mar.2024 10:09(KST)

Water Purifier Ranked No.1 for 19 Consecutive Years, Air Purifier and Bidet No.1 for 20 Consecutive Years

Coway announced on the 25th that it swept first place in the water purifier, air purifier, and bidet categories at the ‘2024 Korea Brand Star’ organized by Brandstock, a brand value evaluation company.

The Korea Brand Star is a brand value evaluation certification system that selects and announces the number one brand value in major domestic industry sectors. It is selected based on BSTI (Brand Stock Top Index), Brandstock’s brand value evaluation model.

Coway Icon Water Purifier 2 (top), Icon Ice Water Purifier (bottom). (Photo by Coway)

In this survey, Coway received the highest scores in each category, securing first place in brand value for 19 consecutive years in the water purifier category and 20 consecutive years in the air purifier and bidet categories.

Coway continues to lead the domestic environmental home appliance market by consistently introducing products equipped with innovative technologies such as the Icon series, Noble Air Purifier 2, and Lulu Double Care Bidet.

In the water purifier category, the Icon series, which surpassed cumulative sales of one million units due to its ultra-compact size and excellent hygiene, received high evaluations. The Icon series, including the ‘Icon Water Purifier 2’ and ‘Icon Ice Water Purifier,’ offers high space utilization with its small size and a variety of color options to suit kitchen atmospheres and preferences. It can extract water at temperatures up to 100℃, allowing convenient use of ultra-hot water for cooking, tea, coffee, and other situations without the need to boil water separately.

In the air purifier category, the Noble Air Purifier 2, featuring a luxurious design and enhanced filter performance, received positive evaluations. The Noble Air Purifier 2 boasts a sophisticated linear architectural design and is equipped with an innovative 4D three-dimensional purification filter system that delivers powerful cleaning performance. Its patented 4D three-dimensional filter structure includes stepwise filters on four sides (4D Pre-filter, Double Air Matching Filter, Multi Cube Deodorizing Filter, 4D Air Clean V Care Filter), providing superior purification performance.

In the bidet category, the Lulu Bidet, which excels in hygiene management convenience, received favorable reviews. The Coway Lulu Bidet is equipped with a pre-micro filter that supplies clean water at all times, and its nozzle part uses stainless steel resistant to contamination to enhance hygiene. In particular, the ‘Double Care Bidet’ greatly improves hygiene management convenience through electrolyzed sterilized water and bubble cleaning.

Coway stated, “We prioritize customer value and are enhancing brand trust based on the application of innovative designs and quality improvements,” adding, “We will continue to grow as a more trusted company to customers through various innovative activities.”