Coupang Launches 'Rocket Luxury' Bringing Together Premium Beauty Products

Coupang announced on the 3rd that it will officially launch the luxury beauty brand exclusive section, 'Rocket Luxury.'

Coupang has officially launched the luxury beauty brand exclusive section, 'Rocket Luxury.'
[Photo by Coupang]

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Rocket Luxury will feature a total of 16 domestic and international luxury beauty brands, including Est?e Lauder, MAC, Bobbi Brown, Clinique, Hera, and L'Occitane. All products offered are 100% authentic, directly purchased by Coupang through each brand's Korean subsidiary, allowing customers to conveniently purchase the same products via Rocket Delivery without visiting offline stores.

When purchasing products through Rocket Luxury, items are delivered packaged in a Rocket Luxury box. Except for some products for which the brand provides gift set boxes, all Rocket Luxury products come with a free special packaging service. Rocket gifts are available only through the Coupang app and are delivered in the same special packaging upon purchase.

Rocket Luxury is organized into more segmented specialty sections for customers' convenient shopping. It is divided into gift sections, new products, and best-selling products, enabling customers to quickly find desired items according to their shopping purpose. A luxury brand section is also provided to gather brands of interest, allowing brand-by-brand shopping according to personal preferences.

Exclusive planned sets available only on Coupang have also been prepared. These exclusive sets bundle best-selling products by brand into packages, expected to gain great popularity among customers. Key products include the Bobbi Brown Intensive Serum Foundation Set, Sulwhasoo New Jaum 2-piece Set, and Shiseido The Perfect Protector Set.

Rocket Luxury consists of a total of 10 categories, including skincare, makeup, perfume, hair & body, and more. Additionally, the best section recommends the top-selling products, catering to customers who want an efficient shopping experience. Major products include Est?e Lauder Advanced Night Repair Essence, Clinique Cheek Pop Blusher, L'Occitane Verbena Eau de Toilette, and Aveda Rosemary Mint Shampoo.

Despite being luxury beauty products, Wow Membership members receive free shipping and free returns at all times, just like existing Rocket Delivery products. Various benefits will be continuously provided through new weekly luxury beauty events.

Since establishing the Beauty Data Lab at the end of 2021, Coupang has been conducting experiments to reflect the latest trends based on data from 19 million active customers. It has announced beauty trend keywords reflecting personalized customer needs and conducted customer participation campaigns incorporating customer insights. Collaborations with small and medium enterprises for beauty product development and the launch of specialty sections such as the dermocosmetic section have also garnered positive responses by utilizing customer voting results and big data.

Lee Byung-hee, Head of Coupang Retail Division, said, "Rocket Luxury offers only headquarters-certified authentic products on Coupang, so customers who favor luxury beauty brands can purchase with confidence," adding, "We ask for customers' great interest so that Rocket Luxury can establish itself as the new normal of online luxury shopping."

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