[New Release] Precise Words, Sophisticated Words, Words of Consideration

Former KBS announcer and Konkuk University Graduate School of Media and Communication invited professor Kang Seong-gon has published a new book titled Precise Words, Sophisticated Words, Considerate Words. The book addresses issues such as spacing errors, English-style expressions, remnants of Japanese, words used with misunderstood meanings, inappropriate metaphors, words that do not fit the context, harsh and rough language, and unclear expressions (요령부득, 要領不得). He states, "Announcers are the most sensitive observers and thorough proofreaders of the Korean language."

Professor Kang condensed the competencies needed by modern people in the era of the Fourth Industrial Revolution into the '4Cs.' First, he identified Communication as the most important. He defined communication as the ability to understand the meaning of others' writing and speech and to properly express one's own writing and speech accordingly.

원본보기 아이콘

The second is Collaboration, which involves working smoothly and harmoniously with others to achieve the best results through cooperation and teamwork. The third is Critical Thinking, which entails understanding situations and issues, identifying the core of problems, and deriving effective improvements.

The last is Creativity, which relates to new perspectives and innovative approaches.

Professor Kang emphasizes the power of language in his book, stating that ultimately, language proves these '4Cs.' This book appears essential for those interested in the Korean language or who wish to use accurate expressions.

■ Who is Kang Seong-gon?

He worked as a KBS announcer for 37 years. On TV, he hosted programs such as Middle School Quiz, Quiz Expedition: The Mysterious World, and Cultural Exploration Today. On radio, he hosted shows like KBS Music Room, Walk in Music, and Friendly Songs. Starting as the head of the Korean Language Research Education Team at the KBS Announcer Office Korean Language Research Association, which is the foundation of the KBS Korean Language Promotion Institute, he also conducted lectures and research on standard language, spelling, and broadcast language at external organizations such as the National Institute of the Korean Language and the Korea Communications Standards Commission. He has deep knowledge of classical music and has given lectures at cultural centers. After serving as an adjunct professor at Chung-Ang University, Hanyang University, and Sookmyung Women's University, he is currently an invited professor at Konkuk University Graduate School of Media and Communication, teaching speaking and writing.

Written by Kang Seong-gon | Norway Forest | 300 pages | 16,800 KRW

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.