Lotte Wellfood Natuur Releases Limited Edition of Discontinued 'Cheese & Raspberry'
by Kim Heungsoon
Published 15 Jun.2023 10:09(KST)
Two-Week Wadiz Funding Starts on the 17th
Limited Production of 25,000 Units
Lotte Wellfood (formerly Lotte Confectionery)'s premium ice cream brand Naturru announced on the 15th that it plans to release the discontinued 'Cheese & Raspberry' as a limited edition through the crowdfunding platform 'Wadiz'.
Cheese & Raspberry was selected as the number one product in Naturru's Best Flavor Award. The Best Flavor Award is an event that offers a limited edition of the number one product chosen by consumer votes among products that were once loved by consumers but have been discontinued. It has been held since February.
The funding will take place for about two weeks from the 17th to July 3rd. A total of 25,000 Cheese & Raspberry units available through Wadiz funding have been produced in limited quantities. Each package is engraved with a unique serial number from 1 to 25,000, symbolizing that it is a one-of-a-kind product in the world.
To commemorate the release of the limited edition Cheese & Raspberry, Lotte Wellfood Naturru will give limited edition goods by lottery to consumers who participate in the funding. On the 17th and 18th, the Naturru food truck will visit the Wadiz showroom in Seongsu-dong, Seoul, and will give away Naturru mini cups for free until the products and exchange tickets run out, as well as provide free ice cream exchange tickets that can be used at the Naturru pop-up store 'Secret Garden'.
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