Hyosung Advanced Materials' Eco-Friendly Technology Comes to Life Through Visual Art

by Jeong Donghoon

Published 09 May.2023 10:15(KST)

Scheduled for Exhibition at Hyosung Advanced Materials Pop-up Store Opening at Musinsa Terrace Seongsu

Hyosung Advanced Materials is being reborn as visual art works in the hands of young artists.

Collection of 16 Award-Winning Works from Hyosung Advanced Materials Artist Collaboration

Hyosung Advanced Materials has completed the selection of works for its artist collaboration project aimed at approaching the public more intimately. In January, Hyosung Advanced Materials held a visual art contest on Pixpills, an online platform for visual arts artists, with the theme of its core technologies, products, and vision. Over 60 artists participated in the contest, and 16 outstanding works were selected.

The slogan of this project is "Discover New Safety & New Comfort through Future Materials." The goal was to express Hyosung Advanced Materials’ core values of safety, sustainability, eco-friendliness, and future orientation through visual art.

The selection process involved Pixpills, Hyosung Corporation, and Hyosung Advanced Materials. The focus was on conveying Hyosung Advanced Materials’ futuristic and eco-friendly aspects in a friendly and cheerful manner.

The selected visual art works of Hyosung Advanced Materials will be exhibited at the Hyosung Advanced Materials pop-up store held at Musinsa Terrace Seongsu in Seongdong-gu, Seoul, from the 25th to the 28th of this month. A total of 55 works, including the 16 selected pieces, will be displayed.

Meanwhile, Hyosung Advanced Materials has also collaborated with global artist Kang Hyuk to promote the company’s identity and products through artistic partnerships. Additionally, it sponsored its carpet brand, Swan Carpet, at the 2023 Gwangju Biennale.