Innocean and HiteJinro Unveil New 'Kelly' Campaign

by Lim Chunhan

Published 14 Apr.2023 09:00(KST)

'Concept Production of "The Reversal of Lager"'

Innocean announced on the 14th that it has unveiled a new campaign for HiteJinro's beer brand, 'Kelly.'


This campaign was created with the concept of 'The Twist of Lager,' which breaks all existing prejudices about lager. In particular, it emphasized that the product is a new dimension of beer featuring the coexistence of two flavors: a smooth taste and intense carbonation.


HiteJinro Kelly New Campaign. <br>Photo by Innocean

HiteJinro Kelly New Campaign.
Photo by Innocean

원본보기 아이콘

The campaign videos consist of three parts: ▲Pre-launch edition ▲Denmark malt edition ▲Double maturation edition. Actor Son Seok-gu appears as the advertising model, maximizing the twist concept.


An Innocean representative said, "Through this campaign, we aimed to effectively convey the attractive points that allow people to simultaneously feel the uniqueness of Kelly through the twist elements in the videos."

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.