CJ Wellcare Launches New Promotion for Probiotic Brand 'BioCore'

CJ Wellcare announced on the 6th that it will launch a new advertisement for its premium probiotic brand Biocore and conduct a consumer promotion.

In this advertisement, actor Lee Dong-wook appears as the new model, delivering the message that consuming Biocore products with high-content, functional probiotics is more beneficial for health. Along with the ad release, a promotion will also be held. Among customers who newly register on the official CJ Wellcare mall, the first 30,000 will receive a 10-day supply of 'Healthy Live Probiotics 10 Billion' worth 10,000 KRW.

New BioCore Advertisement
[Photo by CJ Wellcare]

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The flagship product, 'Healthy Live Probiotics 50 Billion,' is a high-content, functional probiotic using the patented probiotic CJLP133 discovered by CJ after eight years of research. It contains the highest amount of probiotics among Biocore's room-temperature products. It is the only probiotic product in Korea that guarantees 50 billion bacteria per day.

A CJ Wellcare representative said, "We hope this advertisement will convey Biocore's differentiated competitiveness in the probiotic market," adding, "We will continue various marketing activities tailored to consumer expectations and introduce high-content, functional products continuously."

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