Le Creuset Launches New Lifestyle Item 'Herb Planter'

by Jung Jin

Published 03 Apr.2023 10:20(KST)

[▲ LE CREUSET's new product, 'Herb Planter']

French kitchen and dining brand Le Creuset is launching a new product, the ‘Herb Planter,’ in celebration of the upcoming Arbor Day.

Recently, the trend of plant-based interior decoration, known as plantterior (a combination of plant and interior), has taken hold, giving rise to keywords such as ‘companion plants,’ meaning plants kept close and nurtured, and ‘plant butlers,’ referring to people who cherish and care for plants. Along with this, interest in flowerpots, the starting point of plantterior, is also steadily increasing.

Reflecting the growing consumer demand for flowerpots amid the plantterior craze, Le Creuset’s newly introduced ‘Herb Planter’ is a premium stoneware pot that can cultivate not only various herbs like basil, rosemary, and apple mint but also succulents and foliage plants.

Going beyond the simple concept of a tool for planting, the lifestyle item ‘Herb Planter’ incorporates interior design elements. With Le Creuset’s unique luxurious design and sophisticated colors, placing it throughout the home can create a fresh plantterior experience enjoyed with greenery.

The ‘Herb Planter’ is available in two sizes, 10cm and 14cm, and five colors?Red, Nectar, Artichoke, Meringue, and Bluebell Purple?offering a total of eight options to choose from depending on the type and size of the plant and the desired atmosphere.

A Le Creuset representative said, “We launched the lifestyle item ‘Herb Planter’ in line with the growing interest in the plantterior trend. We hope people will create a fresh plantterior with the ‘Herb Planter’ that embodies Le Creuset’s unique sensibility.”

The new Le Creuset ‘Herb Planter’ products are available at Le Creuset stores in department stores nationwide and on the official online store.

Meanwhile, Le Creuset is a French luxury dining brand founded in 1925 by experts in cast iron casting and enamel, and it is loved domestically for its modern and stylish colors and designs.