CJ Wellcare's 'BYO Probiotics' Surpass 250 Billion KRW in Cumulative Sales Since Launch

Published 31 Aug.2022 08:07(KST)

[Asia Economy Reporter Koo Eun-mo] CJ Wellcare announced on the 31st that its ‘BYO Probiotics (Bio)’ has surpassed cumulative sales of 250 billion KRW since its launch.

The flagship product of BYO Probiotics, ‘BYO Skin Probiotics,’ has achieved cumulative sales of 100 billion KRW from a single product, with total cumulative sales exceeding 200 million packs.

CJ Wellcare entered the probiotics market starting with ‘BYO Skin Probiotics,’ independently developed by the CJ Probiotics Research Institute in 2013. ‘BYO Skin Probiotics’ is the number one skin immunity probiotic product in Korea and was the first domestically developed strain to receive individual recognition for skin functionality from the Ministry of Food and Drug Safety. Since then, BYO Probiotics has expanded its recognition by emphasizing strong vitality probiotics that survive all the way to the end of the intestines.

In September last year, they introduced ‘BYO Probiotics Skin Plus,’ which allows the whole family to take care of both intestinal and skin health at once, and earlier this year, they expanded their portfolio with diet probiotics. Going forward, they plan to focus on research and development of new strains with expected novel functionalities based on differentiated R&D capabilities.

CJ Wellcare attributes the consistent popularity of BYO Probiotics to its strong vitality that survives through the intestines. BYO Probiotics are plant-based probiotics discovered at acidity (pH) similar to stomach acid, possessing strong vitality to endure stomach acid and survive to the end of the intestines. To achieve this, the CJ Probiotics Research Institute developed a ‘quadruple coating technology’ that creates a protective layer on the probiotics to further enhance vitality, and based on this unique technology, has obtained 34 patents worldwide.

To celebrate BYO Probiotics surpassing 250 billion KRW in sales, CJ Wellcare is holding a discount event. For one day only, the ‘BYO Probiotics Skin Plus’ 100-pack product will be sold at a 54% discount on Coupang. This reasonable price is prepared so that many consumers can experience ‘BYO Probiotics Skin Plus’ ahead of the changing seasons when skin itching symptoms are most severe.

A CJ Wellcare official said, “BYO Probiotics has been recognized for its product quality over a long period,” and added, “We will continue to introduce various high-function premium probiotic products that meet consumers’ expectations.”