"CJ Wellcare Targets Inner Beauty Market with Collagen Health Supplement Launch"

Published 06 Apr.2022 09:37(KST)

[Asia Economy Reporter Eunmo Koo] CJ CheilJedang announced on the 6th that CJ Wellcare, a health functional food specialist company spun off in January, has launched a new inner beauty (edible cosmetics) product called 'InnerB Intense Collagen' and is targeting the market.

The new product is a health functional food made primarily with Collactive collagen peptides, an ingredient recognized by the Ministry of Food and Drug Safety for its 'skin moisturizing' functionality. Collactive collagen peptides are sourced from French white fish caught in the clean waters of the North Atlantic, and CJ Wellcare is the first in the industry to use this ingredient in collagen products. In particular, Collactive collagen peptides are low molecular weight peptides under 300 daltons (Da), allowing for rapid absorption into the body and reinforcing the collagen in skin tissues to create moist and supple skin.

A CJ CheilJedang official stated, "The domestic inner beauty market is estimated to be worth 600 billion KRW, with products containing collagen accounting for half of the market. However, products containing 'functional collagen ingredients' recognized by the Ministry of Food and Drug Safety for efficacy and safety make up only about 3%." He added, "We will continue to introduce various products that meet consumer demands through research and development."