Coupang Expands 'Rocket Direct Purchase' Service Area to Hong Kong

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[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 8th that it will expand its 'Rocket Direct Purchase' service to Hong Kong. Rocket Direct Purchase is a fast and convenient overseas direct purchase service provided by Coupang.

Coupang expanded the range of products, which was limited to the US market in 2017, to China in January last year. With the opening of the Hong Kong direct purchase service this time, it has strengthened its competitiveness in overseas direct purchase services. Now, domestic consumers can quickly and conveniently purchase products from the US, China, and Hong Kong markets through Coupang.

Rocket Direct Purchase allows customers to receive overseas products quickly in an average of 3 to 5 days. Especially, Wow members can enjoy free shipping benefits even if they purchase only one Rocket Direct Purchase product.

To commemorate the launch of Hong Kong Rocket Direct Purchase, a promotion will also be held. Until the 13th, various Rocket Direct Purchase special price products can be found. Products from the newly added Hong Kong, as well as from the US and China, will also be sold at discounted prices. Overseas products that have been popular with customers will be offered at affordable prices during this event.

A Coupang official said, "We expanded the Rocket Direct Purchase service to Hong Kong to reflect the increasing demand for online direct purchases from customers," adding, "We will continue to strive to provide customers with a differentiated overseas shopping experience through easy and fast Rocket Direct Purchase services."

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