"Capture Health, Taste, and Beauty"... The 'Healthy Pleasure' Inner Beauty Health Supplement Craze

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[Asia Economy Reporter Moon Hyewon] As the COVID-19 pandemic enters its third year, ‘Healthy Pleasure,’ which pursues enjoyable and sustainable health management within practical limits, is spreading as a new health trend. Rather than strictly restricting diets and enduring hardship, more people are seeking inner beauty health functional food products that allow them to enjoy healthy meals deliciously and conveniently supplement beneficial ingredients for the body.

According to the industry on the 2nd, a recent survey by the University Tomorrow 20s Research Institute found that among the MZ generation, taking health functional foods (nutritional supplements) ranked first at 31.7% as a health-related activity.

iHerb reported that during the recent ‘Seolnal Sale’ period for Korean customers, sales increased by 37% compared to the previous week. The top 5 products in the event sales ranking were ▲CGN Lactobif Probiotics ▲CGN Gold C ▲Life Extension Two Per Day Multivitamins ▲Thorne Basic Nutrients Two Per Day ▲BioGaia Protectis Baby Drops.

While products for appearance care dominated in the past, recently, interest has shifted to inner beauty ‘ingredients’ that provide both beauty effects and overall body health. Collagen is a representative example.

Nutri recently launched the ‘Ever Collagen Farm’ brand and established a pharmacy-exclusive product lineup with two types: ‘Ever Collagen In&Up Biotin Farm’ and ‘Ever Collagen Time Biotin Farm.’

The pharmacy-exclusive Ever Collagen Farm contains 1100mg of low molecular weight collagen peptides, recognized for dual skin improvement functionality, and 100% of the daily recommended intake of biotin, which has recently gained attention as an inner beauty ingredient. Compared to the existing ‘Ever Collagen In&Up Plus,’ the low molecular weight collagen peptides have been increased by 100mg.

Ever Collagen In&Up Biotin Farm is a tablet-type collagen product combining the main ingredients low molecular weight collagen peptides and biotin with elastin and hyaluronic acid as auxiliary ingredients. It can be conveniently taken with water without the typical fish collagen odor or taste. Ever Collagen Time Biotin Farm is a powder-type product combining low molecular weight collagen peptides and biotin, enhanced with pomegranate and cranberry flavors for better palatability.

Collagen, which makes up 90% of the dermis in the skin, is well known as a beauty ingredient that increases skin elasticity and improves wrinkles, but it also accounts for one-third of the body's protein and plays a significant role in forming blood vessels, joints, and muscles. Endogenous collagen begins to decrease by 1% annually from the mid-20s, and by the 40s, it drops to half the level of the 20s, making continuous efforts to maintain collagen necessary.

To effectively supplement collagen, it is recommended to consume low molecular weight collagen peptides in the form of tripeptides, which are highly absorbable and broken down into the same structure as skin cells. Collagen with a GPH structure, composed of three amino acids, has the same structure as that in the skin and is absorbed into the skin, bones, and cartilage within 24 hours of ingestion, promoting collagen production in the skin and improving wrinkles and elasticity.

When choosing low molecular weight collagen peptide products, it is important to check whether they are health functional foods recognized by the Ministry of Food and Drug Safety and whether there are human application test results. In fact, only 3.6% of collagen products in Korea contain functional collagen ingredients recognized for safety and efficacy by the Ministry of Food and Drug Safety. It is also beneficial to take biotin (Vitamin B7), which promotes collagen synthesis but is not produced by the body itself.

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