Amorepacific Super Collagen Essence Surpasses 4.3 Million Ampoules Sold Cumulatively

by Lim Hyeseon

Published 05 Oct.2021 10:25(KST)

Amorepacific Super Collagen Essence Surpasses 4.3 Million Ampoules Sold Cumulatively

[Asia Economy Reporter Lim Hye-sun] Amorepacific announced on the 5th that its inner beauty brand Vitalbeauty's Super Collagen Essence has surpassed approximately 4.3 million ampoules (bottles) in sales just five months after its renewed launch in April.

As interest in fundamentally improving skin problems grows, the inner beauty market is expanding. The total sales of the Vitalbeauty Super Collagen line have shown a sharp growth trend, increasing by about 92% compared to the previous year.

The representative product of Vitalbeauty Super Collagen, the ‘Super Collagen Essence,’ is a drinkable ampoule-type collagen. Since its launch, Super Collagen Essence has been ranked number one for 20 consecutive weeks in the collagen category on the beauty review platform ‘Glowpick,’ earning a place in the Hall of Fame. Sales have steadily increased through word of mouth from actual consumers, and it has also attracted attention as the ‘skin care routine of a top star actress.’

Recently, the Ministry of Food and Drug Safety recognized Vitalbeauty’s ‘Super Collagen Essence’ for a new functional claim that it helps maintain skin health not only by moisturizing the skin but also by protecting it from damage caused by ultraviolet rays, solidifying its position as a leading product in the collagen market.

The main ingredients of Vitalbeauty ‘Super Collagen Essence’ include ‘AP Collagen Enzyme Hydrolyzed Peptide,’ the first collagen ingredient in Korea to be recognized for functionality by the Ministry of Food and Drug Safety through Amorepacific’s proprietary technology, as well as selenium and biotin. Human application tests have confirmed improvements in skin elasticity, moisture, and roughness. Additionally, it contains essential skin components such as hyaluronic acid, elastin, ceramide, and vitamin C, which aids collagen synthesis, actively supplying the nutrients necessary for healthy skin composition.

A Vitalbeauty official stated, “Super Collagen Essence is the first health functional food collagen in Korea officially recognized by the Ministry of Food and Drug Safety for its skin benefits through rigorous human trials. It has received much love through honest reviews from actual buyers and is a product that helps maintain healthy skin.”