SK Magic Launches Full-Scale Marketing for 'Triple Care Dishwasher Wide'

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[Asia Economy Reporter Kim Cheolhyun] SK Magic announced on the 13th that it will launch marketing activities for its new product, the 'Triple Care Dishwasher Wide.' The newly released Triple Care Dishwasher is the first in Korea to have the largest capacity of 14 place settings based on Korean tableware standards. It won the CES Innovation Award at the world's largest electronics exhibition, '2021 CES.' ▲ Quad Wave Sterilization Washing ▲ Dual Sterilization Hot Air Drying ▲ Triple UV Clean Storage ▲ Automatic Door Opening and Closing, all innovative technologies are incorporated in this product.

First, SK Magic will launch a TV commercial simultaneously with the product release. The new advertisement emphasizes SK Magic's unique technology based on the 'Triple Care System,' which enables sterilization washing, sterilization drying, and sterilization management.

Along with the advertisement, promotional activities through online channels will be actively conducted. SK Magic is recruiting a Triple Care Dishwasher Wide experience group until October 13. The experience group will complete missions to upload product reviews on SNS platforms such as blogs and YouTube until December, and a total of 20 selected participants will receive one Triple Care Dishwasher free of charge.

An SK Magic official stated, "Since introducing the first dishwasher in Korea in 1993, SK Magic has led the development of Korean-style dishwashers," adding, "We will continue to uphold our pride as a 30-year dishwasher specialist by further strengthening market competitiveness based on differentiated technology."

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