Casamia Launches Online-Exclusive 'Campo Basic'

by Kim Jonghwa

Published 31 Aug.2021 09:21(KST)

Maintaining the Unique Features of Campo Sofa, Enhancing Accessibility with Reasonable Prices

Casa Mia, the total home furnishing brand of Shinsegae Casa Co., Ltd., has launched the online-exclusive product "Campo Basic" from its best-selling sofa series "Campo."
[Photo by Shinsegae Casa]

[Asia Economy Reporter Kim Jonghwa] SHINSEGAE CASA's flagship brand 'casamia' announced on the 31st the launch of a new online-exclusive product in its best-selling sofa series, 'Campo Basic.'

The Campo series is casamia's representative best-selling sofa, accounting for 30% of total casamia sofa category sales, demonstrating its immense popularity. To date, approximately 45,000 units have been sold, and there are over 1,600 Instagram posts tagged with the keyword 'Campo sofa,' reflecting continued positive reviews.

Campo Basic maintains the distinctive features of the Campo series while lowering the price point to increase accessibility for younger customers, including the millennial generation. Additionally, considering their consumption patterns and lifestyles, it is offered exclusively through online sales channels.

The armrest thickness has been widened, and the backrest raised to enhance comfort when leaning back or lying sideways. The filling material in the seat cushion has a higher proportion of hollow fiber, achieving a medium firmness that is both soft and supportive. It also features improved resilience, ensuring it remains plump and does not sag even after extended use.

It uses water-repellent fabric made with the unique technology of the global textile brand, Portugal's Elastron, which slows liquid absorption to keep it clean at all times. The cover is detachable for easy washing and maintenance. The sofa is available in two colors: ivory and gray.

The product is exclusively available on SHINSEGAE CASA's lifestyle-focused online platform, Good.com, where pre-orders are currently underway. The gray color version is being sold as a limited edition to commemorate the launch.

A casamia representative stated, "The Campo series, a flagship best-seller of casamia, continues to expand its lineup by reflecting diverse customer needs. This time, Campo Basic offers the premium quality of Campo at a reasonable price, so we expect high demand from younger customers."