Why 'Frozen Yakult' Surpasses 10 Million Monthly Sales

원본보기 아이콘

[Asia Economy Reporter Seungjin Lee] hy's 'Frozen Yakult' has surpassed 10 million units in monthly sales.

Distribution specialist company hy announced on the 10th that the monthly sales volume of the 'Frozen Yakult' brand reached approximately 11 million units as of July. Converted to a daily average, about 380,000 units are sold, which means more than 4 units are sold every second. This is the highest figure since its launch in 2016. Compared to the same period last year, sales increased by about 46%.

hy attributes the popularity to this summer's heatwave and the health functional food certification completed in February. 'Frozen Yakult' is a drink that can be consumed by drinking or freezing. Compared to existing Yakult products, the opening is wider, allowing easy scooping even when frozen. It is a functional product containing live probiotics. It is highly preferred by housewives as a nutritious snack for children. Recently, the product name was changed to a more intuitive 'Upside-down Yakult.'

Limited edition products reflecting trends also contributed to raising brand awareness. In June, hy newly introduced the limited edition fermented milk 'Frozen Yakult Shine Muscat.' This product combines the popular summer fruit Shine Muscat. The fragrant fruit aroma blends well with the refreshing Yakult taste, gaining great popularity from the launch.

In fact, daily sales soared to 500,000 units, causing a shortage. On online communities and mom cafes, purchase verification shots called 'deuktem shots' were continuously posted. hy originally planned to sell this product as a limited edition until the end of August, but decided to officially launch it in response to customer demand for productization.

Kim Hyun-sung, hy's marketing manager, said, "'Frozen Yakult' is a product that could be created thanks to customers' memories and experiences," and added, "We will continue to listen to customer feedback and strive to create products that capture taste, health, and story all at once."

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.