SK Magic, 20% Rental Fee Discount Event to Celebrate Brand Award Win

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[Asia Economy Reporter Kim Heeyoon] SK Magic announced on the 18th that it will hold a customer appreciation event at the ‘SK Magic Mall’ until the 21st to celebrate winning the Presidential Award at the ‘22nd Korea Brand Awards.’

The ‘Korea Brand Awards’ is the only government award system related to brands in Korea, hosted by the Ministry of Trade, Industry and Energy and organized by the Institute for Industrial Policy Studies (IPS). Previously, SK Magic was recognized for its systematic and advanced brand management achievements and received the highest honor, the Presidential Award.

To commemorate winning the Presidential Award, SK Magic will run a rental fee discount event for three days starting from the 19th. They will offer a 20% discount on the monthly rental fee for a total of 20 popular products across seven product categories, including water purifiers, air purifiers, dishwashers, induction cookers, massage chairs, bidets, and clothes dryers.

SK Magic explained that they will present 20 products at a 20% discount on the monthly rental fee, including the self-managed water purifier ‘Seuseuro Jiksu Jeongsugi’ which won the CES Innovation Award at the world’s largest electronics exhibition, the ‘2021 Consumer Electronics Show (CES),’ the triple-care dishwasher which won the CES Innovation Award last year, and the ‘All Clean Air Purifier,’ which has gained tremendous popularity with one unit sold every three minutes.

An SK Magic representative said, “We prepared this discount event to commemorate winning the highest honor, the Presidential Award, at the Korea Brand Awards, the most prestigious award in Korea, and to thank our customers for their support. We will continue to prioritize customer value and strive to enhance our brand value so that we can grow into a brand loved even more by the public.”

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