Aekyung Industrial Wins Good Design Award

원본보기 아이콘

[Asia Economy Reporter Yujin Cho] Lifestyle beauty company Aekyung Industrial announced on the 10th that its hygiene specialty brand Labsin and fabric softener Le Chatela 1802 Botanic Castle each received the Korea Institute of Design Promotion Award at the ‘2020 Good Design (GD) Awards’ hosted by the Ministry of Trade, Industry and Energy.

The Good Design Awards is a design field awards ceremony that grants the government certification mark ‘GD’ to products and services with excellent design. Labsin and Le Chatela 1802 Botanic Castle received high evaluations in aesthetics, uniqueness, usability, and economy, earning the Korea Institute of Design Promotion Award.

The hygiene specialty brand Labsin embodied the brand’s core message, ‘Clean Two Project,’ through its design. As a hygiene management specialty brand, Labsin applied a strong typeface and two colors?red and white?to intuitively convey professionalism and trustworthiness, raising awareness about hygiene. Labsin consists of hand sanitizers, hand sanitizing wipes, masks, and hand wash, with grain-fermented ethanol as the main ingredient.

Le Chatela 1802 Botanic Castle incorporated the brand’s core values of ‘nature and essential beauty’ into its packaging. The main concept was designed around abundant flowers in a garden inside a magnificent palace, receiving praise for expressing not only the primary function of fabric softener but also the sensibility of nature in its design.

In addition, Aekyung Industrial’s 2080 Helper toothbrush, Salon de Maji ampoule treatment, Dongui Hong Sam, and AGE 20’s Jericho Rose were selected as excellent design products and received the GD mark.

The 2080 Helper toothbrush is a ‘specialized brushing guidance toothbrush’ that carefully assists children’s unskilled brushing, featuring a differentiated design based on a small head, thin and long neck, and ergonomic bristles. The Salon de Maji ampoule treatment is an ampoule-type treatment with a high-concentration ampoule formula that provides intensive nutrition care from scalp to hair, applying a distinctive design that received favorable reviews.

Also, Dongui Hong Sam is a premium hair care product for healthy scalp and hair, applying a sensory design featuring key ingredients such as ‘Hong Sam’ (red ginseng). AGE 20’s Jericho Rose contains Jericho Rose extract with strong vitality, helping to create moist and lively makeup, with packaging expressing vibrant skin expression.

Aekyung Industrial established the Aekyung Industrial Design Center separately in May 2007 and has been continuously making new attempts to enhance product value through design. As a result, it has achieved good results in various domestic and international design awards.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.