Hera Wins 7 Crowns at Glowpick Awards for First Half of the Year

by Jo Youjin

Published 17 Jun.2020 09:04(KST)

[Asia Economy Reporter Yujin Cho] Amorepacific's luxury beauty brand Hera won seven awards at the ‘2020 First Half Beauty Awards’ hosted by Glowpick, a cosmetics ranking and review platform.

Hera's Black Foundation, Black Cushion, and Black Cushion Puff received the ‘Winner (Best)’ grade, earning three awards. Additionally, the Youth Activating Cell Serum, Glow Lasting Foundation, Sensual Spicy Nude Gloss, and Sensual Spicy Nude Balm were selected for the ‘Rookie’ grade, awarded to new products showing rapid growth among this year’s products, bringing Hera the honor of seven awards from Glowpick.

It is unusual for a single brand’s products to achieve seven awards on Glowpick, which has over 3.51 million consumer reviews (total accumulated). This is based on an analysis of approximately 370,000 consumer reviews registered over the six months of the first half of 2020.

Hera Wins 7 Crowns at Glowpick Awards for First Half of the Year

The Black Foundation, which won the Winner award, is a high-adhesion liquid foundation that covers flawlessly for 24 hours without breaking down, creating a chic semi-matte look. It adheres perfectly to the skin, especially in these times when masks must be worn daily, does not transfer, and lasts for a long time, receiving positive feedback.

The Black Cushion is a product many customers choose as their life cushion, delivering flawless skin with lasting power and adhesion coverage that could not be found in previous cushions.

The Sensual Spicy Nude Balm Gloss, which won the Rookie award, enhances the natural lines and texture of the lips while creating plump lips with clear color. Both types?the sparkling nude balm and the clear, vivid color nude gloss?are inspired by spices and feature natural yet sensory-stimulating shades that have attracted customers’ attention.

In particular, at the initial launch of the Sensual Spicy Nude Balm and Gloss, seven shades sold out, signaling the emergence of a new best-seller in lip makeup. The Sensual Spicy Nude Balm Gloss has ranked first in the beauty category of KakaoTalk Gift and has achieved the number one spot in popularity for lip makeup products across various online malls.