Hyundai Home Shopping Introduces '100% AI Broadcast' Without Show Hosts or Filming

First Regular Broadcast Featuring Jeju Heart Gold Kiwi on the 16th
AI Broadcasts to Air at Least Once a Month, Focusing on Agricultural, Livestock, and Seafood Products

Hyundai Home Shopping announced on November 15 that it will introduce AI-REAL, a system that uses artificial intelligence (AI) to produce entire broadcasts, on its data home shopping channel, Hyundai Home Shopping Plus Shop, starting this month. The first regularly scheduled broadcast will feature Jeju Heart Gold Kiwi at 3:20 p.m. on November 16.

AI-REAL is a system that generates both the audio and visuals using AI, without human show hosts or camera filming. According to Hyundai Home Shopping, while there have been cases in which AI replaced show hosts or was used for some scenes, this is the first time in the industry that an entire broadcast has been produced with AI. The system can also convey information that is difficult to capture on camera, such as the soil in the growing region and the distribution process.

In a recent test broadcast, costs for partner companies, including sample preparation and video production, fell by more than 80% compared with the previous process, while sales reached 120% of the target.

Hyundai Home Shopping's 100% AI broadcast screen. Hyundai Home Shopping

Hyundai Home Shopping plans to schedule AI broadcasts at least once a month, focusing on agricultural, livestock, and seafood products, and to expand their use to processed foods, home and living products, and other categories.

"We developed this AI broadcast generation system to provide customers with a differentiated shopping experience while fostering mutually beneficial growth with small and medium-sized partner companies," said Lim Hyuntae, head of the Channel Strategy Division at Hyundai Home Shopping. "We will continue to actively apply AI technology in our work and accelerate AX (AI Transformation)."

This content was produced with the assistance of AI translation services.