HS Hyosung Advanced Materials Wins Korea PR Award for Supporting Para-Cyclist

Supported para-cyclist Park Chanjong with a carbon-fiber prosthetic leg... Won award in the Corporate Marketing PR category
Campaign videos surpassed 2 million views in total

HS Hyosung Advanced Materials received the Excellence Award in the Corporate Marketing PR category at the 34th Korea PR Awards for a campaign supporting the efforts of Park Chanjong, a member of South Korea's national para-cycling team.

Photo Gallery: HS Hyosung Advanced Materials and Athlete Park Chanjong's Ambassador Program. HS Hyosung Advanced Materials

HS Hyosung Advanced Materials said on the 16th that it received the Excellence Award in the Corporate Marketing PR (B2B) category at the 2026 PR Day and Korea PR Awards ceremony, held on the 13th at the Sofitel Ambassador Seoul in Jamsil.

Organized by the Korea PR Association, the Korea PR Awards recognize outstanding PR campaigns conducted during the year and evaluate their results. HS Hyosung Advanced Materials received high marks for "Beyond Limits, Value Together," its ambassador program supporting Park Chanjong, a member of South Korea's national para-cycling team.

HS Hyosung Advanced Materials formed a project team to support Park, who became a national cycling team member after losing one leg in a traffic accident. In collaboration with the Carbon Materials and Medical Device Development Support Center at Jeonbuk National University Hospital, the company made and delivered a carbon-fiber prosthetic leg that is lighter than conventional metal models.

Wearing the prosthetic leg, Park won five titles at the Asian Track Championships and set a Korean national record. He also won a silver medal in the men's 3,000-meter individual pursuit at the 2026 Aichi-Nagoya Para Games.

HS Hyosung Advanced Materials also produced a video documenting Park's "Three Peaks Challenge," in which he set out to climb to the summits of Hallasan, Cheonseongsan and Jirisan in a single day. The nine campaign videos have garnered more than 2 million views, and related media coverage has totaled 210 reports. The company also held engagement programs and a book concert, with more than 200 employees taking part.

Park Chanyong, head of the Brand Team at HS Hyosung Advanced Materials, said, "This award is the result of sharing with the public the spirit of 'Value Together' that HS Hyosung strives for, by bringing warmth to B2B materials technology. We will continue to create social value through innovative technology and inspiring stories."

This content was produced with the assistance of AI translation services.