Macallan Debuts in Korea, Wine 40% Off... Shinsegae Department Store's Wine Week

Wine Week, the largest wine event of the second half, runs at all stores through Nov. 19; focus on Champagne and Magnum wines
New Macallan product debuts in South Korea; up to 40% off when buying two bottles of wine

Shinsegae Department Store is stepping up wine sales to meet demand for year-end home parties and gatherings. Its strategy is to get ahead of year-end demand for alcoholic beverages by expanding its selection, focusing on Champagne and large-format Magnum wines, and offering discounts and advance reservation benefits.

Shinsegae Department Store said on November 15 that it is holding "Wine Week," its largest wine event of the second half of the year, at all stores through November 19. November and December are peak months, accounting for about 25% of annual wine sales. During the same period last year, Champagne sales at Shinsegae Department Store rose 27% year over year, while sales of Magnum wines, popular for year-end gatherings and home parties, increased by about 20%.

This year, the department store has increased its stock of Champagne and Magnum wines compared with last year. Its selection ranges from approachable house Champagne to grower Champagne, made by producers who personally oversee grape cultivation and winemaking, and vintage Champagne, made from grapes harvested in a specific year. It has also prepared rare prestige Champagne and large-format bottles. Featured products include Andre Clouet Champagne Brut Grande Reserve (69,000 won), Nicolas Feuillatte Palmes d'Or Rose 2006 (440,000 won), and Charles Heidsieck Brut Reserve Magnum 1.5 L (259,000 won).

The whiskey selection has also been differentiated. The Macallan's "110 Proof" will be introduced in South Korea for the first time, and the "Fine & Rare" line, prized for its rarity and collectibility, will be available exclusively at Shinsegae Department Store.

Price benefits are also on offer. The "Two-Bottle Deal" is a promotion in which two wines from different regions are bundled and sold at a discount. The selection focuses on bottles priced between 100,000 and 300,000 won, and customers who buy two bottles together can receive a discount of about 40% off the regular price.

Advance reservations are also available for customers looking to prepare their year-end wines early. Customers can reserve wines from the 2023 and 2024 vintages, including wines from the French regions of Bordeaux and Burgundy, at wine shops in all stores and pick them up on a date of their choice in December.

A Shinsegae Department Store official said, "Demand is growing for beverages suited to special occasions, such as Champagne and Magnum wines, ahead of year-end home parties and gatherings. We will offer a range of products and benefits to suit different tastes and price points."

This content was produced with the assistance of AI translation services.