SK Innovation E&S Seeks Young Entrepreneurs in Indonesia's AX and Energy Sectors

Startup idea competition held in Jakarta on November 11-12
Startup training and follow-up support for six outstanding teams

SK Innovation E&S said on November 13 that it had held the MAJU:ON Hackathon, a startup idea competition for Indonesian university students, at a hotel in Jakarta over two days, November 11 and 12.

The MAJU:ON project is a program supporting young Indonesian entrepreneurs that SK Innovation E&S has been running since 2025 with UDI Impact, a Korean ESG solutions company.

In its first year in 2025, the program drew applications from 220 teams. After a 10-month journey, three outstanding teams were selected. In September 2026, they were invited to visit Korea, where they had the opportunity to network with experts in the energy and environment sectors and tour startup sites in Busan. Ali Andika Wardhana, Deputy Chief of Mission at the Embassy of Indonesia in the Republic of Korea, also met the outstanding teams in Busan and encouraged them.

The hackathon was the first event in the second year of the MAJU:ON program, which has expanded in scale compared with last year. Unlike last year, when the program focused solely on the energy and environment sectors, this year's program added artificial intelligence (AI), broadening its scope. It attracted around 300 teams, drawing more interest than last year.

Thirty Indonesian university startup teams took part in the event. They proposed business ideas in the AX field, including AI agent development and AI-based work automation, as well as in the energy sector, including energy efficiency and distributed energy.

The hackathon selected the first-, second- and third-place teams in both the AX and energy sectors, for a total of six outstanding teams. The top prizes in each sector went to Orbitani, which devised a platform that uses AI to analyze satellite data and other information to recommend optimal crops based on local and soil characteristics, and Little Mermaids, which proposed a system that detects water temperature, salinity and oxygen levels at different depths and automatically adjusts the locations of shellfish farms.

Over the next year, the six selected teams will receive support throughout the startup lifecycle, including training in entrepreneurship, management and AI; networking opportunities with key Indonesian government officials and energy experts; and opportunities to attract venture capital investment.

This content was produced with the assistance of AI translation services.