Gongju City Posts Record-High Brand Reputation, Ranks 15th Nationwide

Demonstrates the city's competitiveness, buoyed by large-scale festivals and active media engagement

Gongju City in South Chungcheong Province said it ranked 15th nationwide in the October brand reputation survey of basic local governments in South Korea, announced by the Korea Corporate Reputation Research Institute.

According to Gongju City on November 13, the institute analyzed 322,519,820 pieces of brand big data from 226 basic local governments nationwide between September 28 and October 28, measuring consumer participation and communication, media attention, and other factors.

In the survey, Gongju City recorded a brand reputation index of 2,656,281, ranking 15th nationwide.

Among basic local governments in South Chungcheong Province, Gongju ranked third, after Cheonan and Asan. This is the city's highest ranking ever.

The sharp rise in its ranking is attributed to positive online and offline responses to the various policies Gongju has prioritized and its large-scale local festivals.

In particular, prestigious cultural events such as the Baekje Cultural Festival are believed to have greatly increased nationwide media attention and citizen participation.

The city expects that the improved brand reputation and resulting positive image will help attract tourists from outside the region and revitalize the local economy, while also providing positive momentum for attracting corporate investment and advancing regional development in the future.

Park Sang-hyun, director of Gongju City's Public Relations and Media Office, said, "This record-high ranking is the result of the efforts of around 1,000 Gongju City public officials. We will continue to do our utmost to enhance the value of Gongju City."

Meanwhile, Seocho-gu, Suwon, Yongin, Cheongju, and Goyang were among the top-ranked local governments in the October brand reputation survey's top 30. In the Chungcheong region, Gongju was joined by Asan, Cheonan, and Daejeon's Dong-gu and Jung-gu.

This content was produced with the assistance of AI translation services.