[Today's New Products] Targeting Foreign Tourists' Souvenir Shopping... Lotte Wellfood's "Ghana Chocolate Lip Pie K-EDITION"

Limited-edition design featuring mugunghwa, Korea's national flower
Premium Ghana meets Korean-inspired imagery

Lotte Wellfood said on the 13th that it will launch a limited-edition product, "Premium Ghana Chocolate Lip Pie K-EDITION," featuring the beauty of Korea and targeting foreign tourists.

Lotte Wellfood's "Premium Ghana Chocolat Lip Pie K-EDITION." Courtesy of Lotte Wellfood.

Premium Ghana Chocolate Lip Pie is a dessert made with pastry that captures the distinctive flavor of a croissant and rich milk chocolate. Its 160-layer pastry has a crisp texture, while its higher cocoa content brings out the rich flavor of the milk chocolate.

The new product combines a Korean-inspired design with Premium Ghana Chocolate Lip Pie, which is popular among foreign tourists. The company said it developed the product to offer foreign tourists visiting Korea a special dessert experience while introducing them to both Korean cultural symbols and the heritage of the Ghana brand.

The key feature is the package design, which incorporates the mugunghwa, Korea's national flower. Blossoming mugunghwa flowers are arranged in harmony with Korean decorative elements to express Korea's distinctive beauty. The design allows foreign tourists to take home a souvenir and preserve memories of their trip to Korea.

Lotte Wellfood currently sells three K-EDITION products at Lotte Mart: Crunchy Double Crunch Bar Cookie & Cream, Binch, and Chaltteok Pie. It has also released limited-edition products featuring Korean traditional culture and iconic imagery for its flagship brand, Pepero. With the addition of Premium Ghana Chocolate Lip Pie, foreign tourists can choose from a wider variety of desserts featuring Korean-inspired designs.

Premium Ghana Chocolate Lip Pie K-EDITION will be available this month at 10 Lotte Mart stores specializing in serving foreign tourists and at select retail stores. Major outlets include Lotte Mart Seoul Station, Gwangbok, Jeju, Gimpo Airport, Jamsil, and Yeongjongdo, all popular with foreign tourists.

A Lotte Wellfood representative said, "We will continue to add Korean appeal to our various brands and offer consumers in Korea and abroad differentiated brand experiences."

This content was produced with the assistance of AI translation services.