Baemin Provides KRW 100 Million in Rider Safety Gear to Address Earlier Sunsets
500 Riders Receive Reflective Baemin Top Boxes, LED Warning Lights, and Stickers
Baemin provided safety gear worth KRW 100 million through a rider safety campaign as the days grow shorter.
Woowa Youths, which oversees Baemin's logistics services, said on November 13 that it had supplied 500 riders with safety gear to help them remain visible on dark roads during winter, when nighttime deliveries increase.
The safety gear included a Baemin Top Box, a Baemin Bag, a portable LED warning light, and reflective stickers, all made with 270-degree reflective material. The Baemin Top Box and Baemin Bag feature reflective strips on three sides, making them easy to see even in low-light conditions. The portable LED warning light can be attached to a delivery vest, helmet, or other gear, helping riders remain visible to other drivers not only while riding but also while walking. The reflective stickers made by Baemin use highly reflective material and become even more visible when illuminated by vehicle headlights.
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About 1,200 riders took part in this month's "Winter Nighttime Visibility Safety Campaign," sharing their concerns about being visible at night. Of those, 500 were selected to receive safety gear. Each rider received gear worth up to KRW 260,000, bringing the total support to KRW 100 million. Woowa Youths said it organized the campaign after about 3,200 riders, or 27% of the more than 12,000 who took part in its "Self-Safety Check Test" campaign in September, said they needed to improve their nighttime visibility.
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