"Hidden Lucky Label" to appear on 10% of total production

HiteJinro announced on Nov. 13 that it will launch the "2026 Terra Christmas Edition" for the Christmas season.

[Today's New Product] "Santa Offering a Beer Glass"... 'Terra Christmas Edition' View original image

HiteJinro said on the 13th that it will launch the "2026 Terra Christmas Edition" for the Christmas season. Provided by HiteJinro.

HiteJinro said on the 13th that it will launch the "2026 Terra Christmas Edition" for the Christmas season. Provided by HiteJinro.

View original image

This year, the edition features an image of Santa offering a beer glass, set against Terra's signature brand color, green, and Christmas red. It will also include a "Hidden Lucky Label" on 10% of the total production, inviting consumers to find the hidden toad, "Haengun-kkeop," on the front label.



The "Terra Christmas Edition" will be released in one type of 500 mL bottle and sold in limited quantities at restaurants and bars nationwide starting Nov. 16.


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