Paris Baguette Opens First Drive-Thru Store in Oklahoma

"Reflecting the Local Car-Centric Consumer Culture"

Paris Baguette said on November 13 that it had opened its first drive-thru location, the Paris Baguette Moore store, in Moore, Oklahoma.

The Paris Baguette Moore store is located in Riverwalk in Moore, in south-central Oklahoma, and covers approximately 372 square meters (about 112 pyeong). Riverwalk is adjacent to I-35, a major interstate highway in the central United States, and is a busy area for commuters traveling between Moore, Norman and southern Oklahoma City. It is also one of Moore's leading shopping districts, with large retail and commercial facilities concentrated in the area.

Paris Baguette said on the 13th that it had opened its first drive-through location, Paris Baguette Moore, in Moore, Oklahoma. Photo courtesy of Paris Baguette.

For orders placed at the drive-thru at the Paris Baguette Moore store, the menu focuses on customer favorites among coffee, beverages, sandwiches, cakes, pastries and bread. Customers can also order in advance online or through the Paris Baguette application and pick up their selections at the drive-thru window, choosing from the store's full menu.

Paris Baguette said the new drive-thru store has diversified its customer touchpoints by reaching suburban communities where people rely on cars. After assessing customer response and operational efficiency at the Moore store, the company plans to consider expanding the drive-thru model to target new commercial districts and customer groups.

A Paris Baguette representative said, "We will continue to meet customers in new ways through various store formats tailored to local lifestyles, and consistently provide the quality, care and warm brand experience unique to Paris Baguette."

Paris Baguette is currently accelerating the expansion of its stores in the United States. Of the more than 320 stores it operates across the country, locally owned franchises account for over 90%. The company also plans to build a bakery plant of approximately 28,000 square meters in Texas, with completion targeted for 2029, strengthening its production and supply infrastructure to support store expansion across North America.

This content was produced with the assistance of AI translation services.