"K-Chicken Heads to South Africa"... BBQ Opens First Store in Johannesburg
Serving BBQ's chicken, Korean dishes and chicken burgers, among other items
Genesis BBQ Group said on Nov. 13 that it had opened its first store in South Africa, BBQ Cresta Crossing Mall, in the Randburg area of Johannesburg, and would target the local dining market with K-chicken and Korean food.
Genesis BBQ Group said on the 13th that it had opened its first store, BBQ Cresta Crossing Mall, in the Randburg area of Johannesburg, South Africa. Photo courtesy of BBQ.
View original imageAccording to data released last year by Statistics South Africa, Gauteng Province, where Johannesburg is located, was the country’s largest consumer market in 2023, accounting for about 36% of national household consumption spending. Randburg, in northwestern Johannesburg, is a residential and commercial area with a relatively high share of high-income households. Its consumer base is concentrated around residential neighborhoods and commercial facilities, making it a favorable location for attracting demand for dining out.
The shopping mall where BBQ Cresta Crossing Mall is located is home to popular local dining brands as well as global restaurant chains. The store covers about 149 square meters (45 pyeong) and has 54 seats. Its menu centers on BBQ’s chicken and features both signature Korean dishes and items familiar to local consumers. It also offers Korean dishes such as tteokbokki, bulgogi and bibimbap, as well as chicken burgers, pasta and salads made with BBQ sauce.
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BBQ began pursuing entry into the South African market after signing a master franchise (MF) agreement in November 2025 with Good Tree South Africa, which operates a Korean food distribution business in the country. When the MF agreement was signed, Yoon Honggeun, chairman of Genesis BBQ Group, said, “South Africa is a strategic bridgehead and a key hub for our expansion into Africa. We will bring K-chicken and Korean food to people across Africa with menus tailored to local tastes.”
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