Musinsa Standard Heads to Thailand, Partners with Local Retailer CMG
Fifth Southeast Asian market entry
Plans to open brick-and-mortar stores in major commercial districts
Musinsa announced on the 13th that it had entered the Thai market by signing an exclusive distribution agreement with Thai retailer Central Marketing Group (CMG) on November 4. Thailand is its fifth market in Southeast Asia, following the Philippines, Indonesia, Vietnam, and Malaysia.
CMG is a subsidiary of Central Retail Brands & Specialty Group (CRBS) and distributes and operates more than 30 global brands in fashion, beauty, and other sectors. The two companies plan to open stores in major commercial districts in Thailand, with a focus on Musinsa Standard, and develop product offerings and marketing strategies tailored to local consumers’ preferences.
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A Musinsa representative said, "In the first half of this year, transaction value at Musinsa's global store in Thailand rose 26% from the same period last year." The representative added, "We will work with CMG to expand opportunities for local customers to experience Musinsa Standard in person."
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