"Huh? Chairman Lee Jae-yong's face..." His uncanny resemblance to his father sets the internet abuzz

Attends Groundbreaking Ceremony for Chungcheong Mega Project
Appears Without His Usual Glasses
His Expression and Smile Draw Attention for Their Resemblance to His Father

Samsung Electronics Chairman Lee Jae-yong has set the internet abuzz after appearing at an official event without the glasses he usually wears. Many people said his face without glasses looked so much like that of his late father, former Samsung Chairman Lee Kun-hee, that it brought him to mind. Netizens expressed their surprise, saying, "I thought Chairman Lee Kun-hee had come back."

On the 13th, a post titled "Lee Jae-yong looks even more like Chairman Lee Kun-hee today, perhaps because he's not wearing glasses" began spreading online. The post included a photo of Lee giving a welcoming address at the groundbreaking ceremony for the "Chungcheong Mega Project" held on the 12th at Samsung Electronics' Onyang Campus construction site in Asan, South Chungcheong Province. In the photo, Lee stood at the podium in a suit, without his glasses, unlike usual.

Netizens who saw the photo responded with comments including, "Those genes are incredible. They really look exactly alike," "His mouth and expression are identical," "If I hadn't been told it was Chairman Lee Jae-yong, I would have thought it was Chairman Lee Kun-hee," "I thought they looked different when he was young. How did they come to look so much alike?" "You can't fool the bloodline," "I didn't notice when he wore glasses, but without them, they look exactly alike," and "I thought it was an AI-generated composite photo." Some netizens also expressed surprise, noting that he even resembled his grandfather, the late Samsung founder Lee Byung-chul, as well as former Chairman Lee Kun-hee.

Three Mega Projects Get Underway in Chungcheong... President Lee and Lee Jae-yong Break Ground Side by Side

The groundbreaking ceremony marked the first actual construction to begin anywhere in the country among the government's "Three Mega Projects for a Great Leap Forward for the Republic of Korea." From the moment they arrived at the venue, Chairman Lee and President Lee Jae-myung walked side by side, and they remained seated next to each other throughout the event.

In his welcoming address, Lee said, "I am confident that if the central and local governments and businesses join forces under the President's leadership, we can create an opportunity for the nation to make a great leap forward," adding, "We will take on an even greater sense of responsibility."

In his congratulatory remarks, President Lee also referred directly to Chairman Lee, saying, "I hope the first shovel we turned together today will become a firm stepping stone toward building an 'irreplaceable Republic of Korea' that no one can rival, going beyond Chungcheong's dazzling leap forward."

Samsung to Invest 46 Trillion Won at Onyang Campus... Build Five HBM Production Lines

The groundbreaking ceremony is the first step in putting into action Samsung's plan, announced in July, to develop the Chungcheong region into a leading hub for advanced materials and components, with an investment of approximately 140 trillion won. Samsung Electronics plans to invest a total of 46 trillion won at its Onyang Campus to build five production lines for high-bandwidth memory (HBM), a key component of AI semiconductors.

Line 5, for which construction began today, will be an advanced production facility with three above-ground floors and a large cleanroom measuring 31,000 square meters (9,400 pyeong), equivalent to the area of four soccer fields. It is targeted to begin operations in June 2028. Upon completion, the total floor area of the Onyang Campus will expand by approximately 1.6 times, from the current 270,000 square meters to 420,000 square meters. Asan City expects the project to generate approximately 700 direct jobs and 2.6 trillion won in production.

This content was produced with the assistance of AI translation services.