[Today's New Product] "Packed with the Umami of Tongyeong Oysters"... Hong Kong Banjeom's 'Tongyeong Oyster Jjamppong'

Available at select locations nationwide for two weeks through November 25, while supplies last

Hong Kong Banjeom 0410 announced on November 13 that it will launch Tongyeong Oyster Jjamppong, the fifth menu item in its “Paldo Hong Kong Banjeom” lineup. The dish combines jjamppong with oysters, a signature local specialty of Tongyeong, South Gyeongsang Province.

Hong Kong Banjeom 0410 announced on the 13th that it will launch Tongyeong Oyster Jjamppong, a new dish combining oysters, a specialty of Tongyeong in South Gyeongsang Province, with jjamppong. It is the fifth menu item in “Paldo Hong Kong Banjeom.” Photo provided by The Born Korea.

“Paldo Hong Kong Banjeom” is a new-menu project that reinterprets the foods and local specialties of eight regions across the country as Hong Kong Banjeom-style jjamppong and introduces the dishes in each region. The new menu features broth infused with the distinctive ocean aroma of oysters from Tongyeong, with seaweed added during cooking to enhance its savory flavor.

To mark the launch, Hong Kong Banjeom will offer Tongyeong Oyster Jjamppong for a limited time at locations nationwide, excluding some stores, for two weeks through November 25. After nationwide sales end, the dish will remain available as a seasonal limited-time menu through February 28, 2027, at Hong Kong Banjeom locations in Geoje, Gimhae, Sacheon, Jinju, and Changwon in South Gyeongsang Province.

A discount promotion will also run during the nationwide limited-sale period. Customers ordering Tongyeong Oyster Jjamppong will receive a discount of 2,100 won when dining in and 3,000 won when ordering through Baedal Minjok.

Meanwhile, Hong Kong Banjeom will also hold its “Paldo Hong Kong Banjeom Stamp Tour” through February 28, 2027. Customers who order the local menu at designated stores in each region and collect all eight stamps will be entered into a prize draw for gifts including ▲5 don of pure gold ▲a hotel stay voucher for Hotel The Born Jeju ▲Hong Kong Banjeom mobile gift certificates.

This content was produced with the assistance of AI translation services.