Greatly expanded following Seo-gu's proposal... "Helping improve young people's everyday safety"
Personal safety alarms and upcycled pollock-shaped protective key ring sets draw attention

Gwangju Shinsegae's safety supplies initiative, initially planned for 200 female high school students in the Jeonnam-Gwangju region, was significantly expanded following a proposal from Seo-gu in Jeonnam Gwangju Integrated Special City. The project delivered supplies to around 1,800 female students at three high schools.


On November 12, Seo-gu in Jeonnam Gwangju Integrated Special City (District Chief Kim I-gang) and Gwangju Shinsegae (CEO Lee Dong-hoon) delivered sets of personal safety alarms and upcycled pollock-shaped protective key rings to 1,826 female students at Sangil Girls' High School, Pungam High School, and Sangmu High School.

At the proactive suggestion of Seo-gu in Jeonnam-Gwangju Integrated Special City, a corporate social responsibility initiative has expanded into a community-based safety project protecting the daily lives of approximately 2,000 local female high school students. Provided by Seo-gu, Jeonnam-Gwangju.

At the proactive suggestion of Seo-gu in Jeonnam-Gwangju Integrated Special City, a corporate social responsibility initiative has expanded into a community-based safety project protecting the daily lives of approximately 2,000 local female high school students. Provided by Seo-gu, Jeonnam-Gwangju.

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Seo-gu proposed expanding the scope of a project originally intended for Gwangju Girls' High School so that it could help improve the everyday safety of local young people.


The key rings were made from insulated gift bags collected by Gwangju Shinsegae from customers from February to March this year. After the local A-Hands Cooperative dismantled the bags, it sewed the fabric into pollock-shaped key rings traditionally believed to ward off misfortune. The set also included personal safety alarms with LED lights, which students can carry with them and use to alert people nearby in an emergency.


Building on this initiative, Seo-gu plans to continue developing safety policies that young people can experience in their daily lives by linking corporate social responsibility activities with the local community.



Seo-gu District Chief Kim I-gang said, "I hope this support will serve as an opportunity to connect students with the local safety network."


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