Paper Promotional Materials Costing a Fortune Go Unused and Become Waste... Daegu Dalseo District Council Member Kim Cheolhee Calls for Shift to "Digital Publicity"

Kim Cheolhee of the Daegu Dalseo District Council called for a shift to a digital publicity system during a five-minute speech at the second plenary session of the 324th extraordinary session of the Dalseo District Council on November 12. He pointed out that paper promotional materials were being left unattended at administrative welfare centers and urged the transition to reduce budget spending, protect the environment, and improve access to information.

Presenting paper promotional materials he had collected himself, Kim said, "Vast amounts of budget money and paper are used every year, but the materials are not put to proper use and ultimately become waste, resulting in wasted public funds and environmental pollution."

Kim Cheolhee, Dalseo-gu Council member in Daegu

Kim cited examples of best practices in other local governments. This year, Sejong City and Icheon City in Gyeonggi Province reduced or halted the publication of paper newsletters and switched to mobile webzines, saving hundreds of millions of won in printing costs. Seoul, Hwaseong, and Yongin, among others, have introduced digital information boards and are reportedly achieving both lower printing costs and a more pleasant public building environment through remote management and automatic deletion systems.

"We need to shift the standard for publicity from 'the quantity produced' to 'the effectiveness of delivery,'" Kim said, proposing three policies: a comprehensive survey of the production and distribution of paper promotional materials; the phased installation of "digital smart bulletin boards"; and a transition to mobile platforms, webzines, and Alimtalk notifications.

This content was produced with the assistance of AI translation services.