KB Securities: "Donates 10 Million Won for Environmental Protection"

Employee-Driven "My Cup Challenge" Successfully Concludes

Participants in an activity organized by the Taean branch of Wipers pose for a commemorative photo at Hwanggol Beach in Geunheung-myeon, Taean-gun, South Chungcheong Province, on the 7th. Photo courtesy of KB Securities.

KB Securities said on Nov. 12 that it had successfully concluded its employee-participation ESG (environmental, social and governance) campaign, “My Cup Challenge,” and donated 10 million won to the environmental group Wipers to mark the achievement of its goal.

Held last month, the “My Cup Challenge” aimed to reduce employees’ use of disposable cups and promote environmentally friendly practices in everyday life. Employees took part by submitting proof that they were using personal tumblers or “Kkaebi E-Cups,” the company’s reusable cups. The campaign received 606 submissions, exceeding its original target of 500.

When launching the campaign, KB Securities pledged to donate 10 million won to an environmental group if employees submitted 500 proofs of reusable-cup use. The donation will be delivered to Wipers, a nonprofit organization, and used for environmental cleanup and protection activities in local communities.

Wipers is a nonprofit organization that organizes plogging events and various environmental campaigns to help people protect the environment in their daily lives. Since 2020, a total of 16,173 people have taken part in its activities, collecting 23,542 kilograms of trash. The company said that Wipers is driving change in partnership with citizens, including by holding Muhae Run, Korea’s first zero-waste marathon, to help create a world where there is no need to pick up trash in the first place.

“It is meaningful that the small actions of each employee have led to a significant contribution to environmental protection,” said Kang Jindu and Lee Honggu, co-CEOs of KB Securities. “We will continue to foster a culture of ESG practices involving our employees and expand environmentally friendly activities in partnership with local communities.”

This content was produced with the assistance of AI translation services.