"World's Safest LCC"... HK Express Holds Brand Event in Seongsu-dong

"South Korea, a key market... More than 1 million passengers this year"
Accounts for one-third of seats on South Korea-Hong Kong routes

Hong Kong's only low-cost carrier (LCC), HK Express, is working to raise its profile in the Korean market. 

Jeanette Mao, CEO of HK Express, delivers remarks at the opening ceremony for “HK Express When You Go to Hong Kong,” the airline’s first brand pop-up in Korea, held at Under Stand Avenue in Seongsu-dong, Seoul, on Nov. 12. HK Express

On the 12th, HK Express held its first offline brand event for consumers in South Korea, in Seongsu-dong, Seoul.

The event was organized to expand HK Express's engagement with customers in South Korea, one of its key markets in Northeast Asia. The pop-up event, "Hong Kong Express for Your Trip to Hong Kong," will run for four days, from the 12th through the 15th, at Under Stand Avenue in Seongsu-dong. It features experiential programs that let visitors experience Hong Kong's vibrant atmosphere and diverse culture firsthand.

The event demonstrates HK Express's commitment to continued investment in South Korea, as the market grows in importance within the airline's Asian network. Since first launching its Seoul route in 2014, HK Express has expanded its network to four destinations in South Korea: Seoul (Incheon), Busan, Jeju, and Daegu. The airline operates a total of 68 flights per week across the four airports and currently accounts for the largest share of seats on scheduled flights connecting Hong Kong and South Korea.

At the opening ceremony, HK Express CEO Jeanette Mao said, "South Korea is one of the key markets that HK Express considers important for the long term. Supported by steady demand from Korean travelers, more than 1 million passengers traveled on our routes to and from South Korea from January to October this year, an increase of more than 20% compared with the same period last year. This performance reinforces our confidence in the growth potential of the Korean market."

She added, "As Hong Kong's low-cost carrier, we are working to make travel easy and convenient for more customers. Our goal is to connect Korean customers not only with Hong Kong but also, via Hong Kong, with destinations across Asia and the wider world. This event demonstrates that commitment. We will continue investing in the Korean market, strengthening air connectivity and improving the customer experience."

South Korea is currently HK Express's fastest-growing market in Northeast Asia. In 2026, total scheduled seat capacity on Hong Kong-South Korea routes increased 15.9% year over year, while HK Express expanded its seat capacity on those routes by about 29% over the same period. HK Express currently accounts for about one-third of total scheduled seat capacity on Hong Kong-South Korea routes. South Korea's share of HK Express's total passenger traffic in Northeast Asia also rose from 17.9% in 2025 to 21.4% from January to October 2026.

Growth in the Korean market is supported by HK Express's brand strength and its network connecting destinations across Asia. AirlineRatings named HK Express the "World's Best Low-Cost Airline" for 2026, and the airline was also named the "World's Safest Low-Cost Airline" for two consecutive years, in 2025 and 2026. A wholly owned subsidiary of Cathay Pacific and a member of the Cathay Group, HK Express currently operates flights to 36 destinations across Asia. It helps Korean customers travel not only to Hong Kong but also to a range of cities across Asia, and offers additional connections through Cathay Pacific's global network.

With this pop-up, HK Express plans to strengthen engagement with Korean consumers and deepen its ties with the local market. The airline intends to continue strengthening its position in South Korea by meeting the diverse travel needs of Korean customers with affordable fares and convenient air services.

This content was produced with the assistance of AI translation services.