Recruiting 24 Participants Through Nov. 18; KRW 250,000 Stipend for Completing Activities

Hanssem announced on November 12 that it is recruiting 24 creators who are parents of infants and toddlers and preparing their children to sleep separately for the sixth cohort of its official brand ambassador program, Hanssem Home Crew. Applications are open through November 18.


Home Crew is a customer-participation program in which participants use Hanssem products in their homes and create home-styling content. The sixth cohort will focus on “separate sleeping” for parents of young children and “a safe sleep environment.” A total of 24 participants will be selected.

Hanssem Home Crew 6th Cohort Recruitment Poster. Hanssem

Hanssem Home Crew 6th Cohort Recruitment Poster. Hanssem

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Starting in December and continuing through January 2027, selected participants will spend two months creating content for Instagram and parenting communities about their experiences helping their children sleep separately and ways to create a suitable sleep environment. All participants will receive a Balance Kids Mattress and a Sam Kids low bed, scheduled to launch in November, at no cost. Those who complete all program missions will also receive a KRW 250,000 activity stipend.


Ten outstanding participants will receive a Sam Kids bookshelf and the opportunity to extend their participation by two months. After the program ends, Hanssem will select top-performing and outstanding participants and award them department store gift certificates. Applications for the sixth cohort of Home Crew can be submitted through the recruitment page on Hanssem Mall.



A Hanssem representative said, “We hope many passionate creators who are eager to share practical parenting tips and stylish home-styling ideas will apply.”


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