NongHyup Chairman Kang Ho-dong Visits Yonsei: "Youth Participation Is Key to Agricultural and Rural Development"

NongHyup holds "Nongsim Cheonsim Day" for Farmers' Day
Chairman Kang Ho-dong gives special lecture on cooperative theory
Tastings of agricultural and livestock products, seasonal produce giveaway, financial products for young people, and more

Kang Ho-dong, chairman of the National Agricultural Cooperative Federation, visited Yonsei University on the 11th, Farmers' Day, and delivered a special lecture on the role of cooperatives.

NongHyup said it held the “Nongsim Cheonsim Day” event at Yonsei University that day to share the value of agriculture and rural communities with young people and promote the Nongsim Cheonsim Movement.

At the “Nongsim Cheonsim Day” event held at Yonsei University on the 11th, Kang Ho-dong, chairman of the National Agricultural Cooperative Federation (second from left), poses for a commemorative photo with university students. NongHyup.

A NongHyup official explained, “This event, held to mark Farmers' Day, was organized to reflect on the importance of agriculture, which is responsible for feeding the nation, and the value of rural communities, and to share these with young people, who will shape the future.”

At the event, Chairman Kang spoke with university students during a special lecture on cooperative theory, focusing on the value of agriculture and rural communities and the role of cooperatives. In particular, he highlighted the importance of agriculture to young people who will lead the future of agriculture and rural communities, and urged them to take an interest in and participate in sustainable development.

Alongside the lecture, NongHyup ran various programs, including tastings of Korean agricultural and livestock products, a seasonal produce giveaway, presentations on financial products tailored to young people, and promotion of the Nongsim Cheonsim Movement. NongHyup Economic Holdings provided students with rice ball meals through its “Happy Rice Meal Truck,” highlighting the nutritional value of Korean rice and the importance of healthy eating habits. It also promoted the quality of Korean agricultural and livestock products by holding a tasting of Ansim Hanwoo bulgogi and introducing processed foods from NongHyup Mokwoochon. Gyeonggi NongHyup encouraged people to buy seasonal produce by holding a giveaway of seasonal mandarins.

Hands-on activities were also held to encourage interest and participation among young people. NH NongHyup Bank introduced financial services tailored to young people at its Nongsim Cheonsim Youth Finance booth, while NongHyup Mutual Finance promoted the Nongsim Cheonsim Movement with a mini-game linked to its Nongsim Cheonsim savings and time deposit products.

Chairman Kang said, “The interest and participation of young people, who represent the future generation, are essential to the sustainable development of our agriculture and rural communities. We will continue to expand our dialogue with young people, spread the values of Nongsim Cheonsim, and grow the Nongsim Cheonsim Movement to help cultivate new hope for agriculture in the Republic of Korea.”

This content was produced with the assistance of AI translation services.