Plateer to Power Lotte Shopping's E-Commerce Brand Platform

Plateer is moving to expand its agentic commerce platform business.

Lotte Shopping e-commerce CEO Choo Daesik (left) and Platier CEO Lee Sanghoon pose for a commemorative photo at a signing ceremony held at Lotte Shopping's e-commerce division in Samseong-dong, Seoul, on the 11th. Platier

Plateer announced on Nov. 12 that it had signed a memorandum of understanding (MOU) with Lotte Shopping's e-commerce division to collaborate on the "New LECS (LOTTE Ecommerce Cloud & Service) Powered by X2BEE" business, an integrated platform dedicated to brands. Under the partnership, Plateer's AI commerce platform X2BEE will serve as the core technology engine for Lotte Shopping's e-commerce brand platform business.

The partnership brings together the brand network and distribution infrastructure of Lotte Shopping's e-commerce division and Plateer's AI commerce platform X2BEE. It aims to support everything from direct-to-consumer (D2C) platform development and multi-brand growth to integrated order management and overseas services.

Under the partnership, Lotte Shopping's e-commerce division will lead brand discovery and partnerships and connect its distribution, logistics and membership infrastructure. Plateer will build and enhance the platform based on X2BEE, manage its technology operations and expand AI automation.

“New LECS is a model that combines Lotte Shopping's e-commerce brand management capabilities with Plateer's AI commerce technology to support everything from D2C to multi-brand operations, integrated order management and overseas services,” said Lee Sang-hoon, CEO of Plateer. “With the AI agent technologies of X2BEE and XGEN, we will reduce the operational burden on brands, steadily expand our base of customers using the standard platform, and build a foundation for sustainable growth centered on recurring revenue.”

This content was produced with the assistance of AI translation services.