LG Display Seeks Breakthrough Amid China's Push; President Jeong Cheoldong: "We Must Keep Taking on More Difficult Challenges"

TechX technology workshop for employees held
FLiPP technology unveiled to employees companywide for the first time
AX innovation experience zone also set up

As South Korea's display industry seeks to secure next-generation competitiveness amid growing pressure from Chinese rivals, LG Display President Jeong Cheoldong stressed to employees that "a technology-driven company must constantly take on challenges that others do not, and tackle more difficult problems."

Jeong made the remarks at TechX, a display technology workshop being held from November 11 to 13, mainly at the company's Paju campus. "The greatest competitiveness comes from creating new value with technologies that only we can deliver," he said.

Jeong has long emphasized his vision of transforming LG Display from a display manufacturer into a technology-driven company. The company believes it must secure differentiated technologies that are cost-competitive and build barriers to entry that competitors cannot easily overcome.

In line with this strategy, LG Display has decisively scaled back its LCD business, where competition from Chinese companies has intensified, and focused on advancing the technological maturity of OLED, a high-value-added product. It has also continued investing in R&D (research and development) to secure future competitiveness, focusing on developing differentiated technologies.

Jung Cheoldong, President of LG Display. LG Display.

Held for the first time this year, TechX was organized to give employees an opportunity to share the company's core technologies and R&D achievements and jointly explore its direction as a technology-driven organization. It will also allow employees to share and experience the results of work innovations enabled by AX (AI transformation).

At TechX, FLiPP (FMM-Less Innovative Pixel Patterning), LG Display's next-generation OLED patterning technology, will be unveiled to employees companywide for the first time. FLiPP is a next-generation technology designed to overcome the limitations of the conventional fine metal mask (FMM) process. Through the exhibition, the company plans to share the technology's innovations and its significance for strengthening competitiveness in the future. The aim is not only to introduce the technology but also to build companywide consensus around its technology roadmap.

The R&D Forum will showcase 57 products and technologies incorporating LG Display's proprietary Winning Tech, along with around 30 posters of outstanding papers presented at or awarded by global display conferences. The event will also feature the "AX Squad Championship," where employees will present successful cases of improving their work with artificial intelligence (AI), and an AX Stage showcasing innovation cases based on AI agents and AI simulations.

Experts will also give lectures on future display technologies and AX. Kim Hyunjae, secretary general of SID (the Society for Information Display), will outline the direction of display technology development, while Lee Sunyoung, head of a lab at LG AI Research, will speak on "The Present and Future of AX." A Tech Trip will also be held at the Magok campus, where employees can experience products incorporating differentiated technologies firsthand.

Through this event, LG Display plans to share with employees its progress and direction in becoming a technology-driven company and to make TechX a regular event so that the experience of taking on challenges and driving innovation can spread throughout the organization.

This content was produced with the assistance of AI translation services.